Brief: I was briefed by the PR team to create a Valentine’s Day reel for Sony Europe’s official Instagram platforms.
Goal: I wanted to showcase that Sony is there for every kind of love, familial love, love between friends and animals etc. Moreover, I wanted to showcase the lighthearted and creative side of Sony's brand personality to connect to our audience on a personal level.
Process: I began by curating a mood-board, colour scheme, and sketched a storyboard to present to the PR team and my manager. I decided to do a 2D photo collage animation using Adobe After Effects. The project was very successful and received high engagement rates; as well being featured on Sony Australia and Sony MiddleEast's social platforms.
Duration:
Two weeks
Media:
Adobe After Effects (Ae)
Adobe Photoshop (Ps)
Final Valentine's Day reel
Storyboard and proposal of my ideas to the PR team
