8 seconds.
It takes 8 seconds for a fizz bubble to reach the top of a Coca-Cola drink.
But it also takes 8 second moments to capture change, to love and be loved, feel nostalgic and reflect moments of compassion and humanity. Gen Z, raised in a fast-paced, instantaneous environment, frequently forgets to cherish the fleeting yet profound moments that shape their future and define their life; in addition to their attention span of only 8 seconds.
Idea
The social campaign, 'Eight Seconds', encourages Gen Z to cherish the 8 second fleeting moments by introducing a digital time capsule that enables them to record 8 second videos, image and audio and pick a date in the future where it can be sent back to them or anyone they choose to relive it with. The overall aim of the campaign emphasises cherishing the real magic behind fleeting moments.
Brief:
D&AD Coca-Cola Live Competition
Duration:
6 weeks
Media:
Adobe After Effects (Ae)
Blender 3D Software
By following the fizz bubble on its journey up the bottle, it embodies the fleeting moments that resonate with Gen Z and the importance of cherishing the magic behind the fleeting moments as it rises to the top to celebrate them.
Ideation sketches and storyboarding process
