Science in Sport is the world's leading performance nutrition brand. Combining world-class knowledge and scientific formulations to provide optimal performance solutions across the nutritional need states of energy, hydration and recovery.
Brief: Conceptualise and create a creative campaign proposal to relaunch Science in Sport's famous GO Isotonic Energy gel and educate consumers about how the gel should be used for training and competitive performance.
Duration: 1 week
Media: Adobe Photoshop and Adobe Indesign
Awareness
The arrow symbolises breaking through both physical and mental barriers. It represents forward momentum and the idea of going beyond limits. Pointing upward, it conveys energy, progress, and the power to elevate performance and exceed expectations.
The fuel pump station acts as a strategic touchpoint during marathons and races, inspired by motorsport pit stops. Positioned along the route, it allows athletes to quickly grab isotonic gels and refuel without slowing down. Like refilling a car, these sleek, branded stations help runners recharge both physically and mentally.
Purchase
Retention and Advocacy
Science in Sport could collaborate with leading fitness and running apps like Strava to introduce a GO Isotonic Energy Gel Fuel Tracker. This integrated feature would allow athletes to track their gel intake in real time during training and races, offering personalised performance insights and helping them optimise energy levels, endurance, and recovery based on data-driven feedback.
