With a history spanning centuries, the UK has a long and distinguished cider culture. Cider brands face challenges in modernising their image for Gen Z due to their strong relationship with traditional craftsmanship.
With over 2.5 billion people worldwide, Gen Z is the largest generation in the world, fuelling the eagerness of beverage companies to enter this sector. The need for a fresh and creative strategy to appeal to the growing customer group has led brands to rebrand and use more creative marketing techniques.
Idea
CiderSpace is a speculative branding project that explores a new space where cider can exist, breaking convention and pushing the idea of the extraordinary.
This project focuses on building a unique user experience around the story of CiderSpace, which is based on cider making with star shaped apples that came from comet remnants.
The space CiderSpace fosters is a common passion for exploration, innovation and exceptional cider, this is what makes the brand unique!
Brief:
Pearlfisher 'Once in a Blue Moon' competition
Duration:
6 weeks
Media:
Adobe Photoshop (Ps)
Adobe After Effects (Ae)
Adobe Illustrator (Ai)
Blender 3D Software
Figma
PR Campaign ‘CiderSpace’ takeover
The Royal Museums Greenwich stargazing event announcement
CiderSpace bottle introduced at stargazing event
Cards handed out with website, socials and further details at the event
Handout card presents attendees with star membership program
Further information on sustainability and the star membership program can be found on CiderSpace's website
