Brief:
I was appointed by the PR team as Creative Director to brainstorm and conceptualise Sony's new Xperia 1 V campaign advertisement. This project was completed in collaboration with Sony's videographer and copywriter who I worked closely with. I was heavily involved in the pre-production and production stages of the project; post production was taken over by our team videographer.
I gained very valuable knowledge around the videography process as well as strengthening my collaboration skills where I was able to push my ideas forward and take initiative as an independent learner.
The 15 second clip was featured on Sony Europe's instagram pages as well as Sony Europe's YouTube shorts.
Duration: 4 weeks
Final Xperia 1 V campaign video
Pre-planning/pre-production process: I started by creating a storyboard to visualise and translate my ideas to the PR and retail team board. After a few adjustments, we decided on a shoot day and gathered necessary equipment.
Shoot day: Experimenting around with lighting/different angles in the studio with Sony's videographer Jon Hall.
