Brief: I was briefed by the Customer Relations Management Team to improve and redesign the retail online banner guideline for Sony Europe. 
Goal: The aim of this project was to establish best practice for other designers and deliverable agencies to design with the same brand consistency and quality. The banners presented below are some of the banners I've created as staple and best practice for Sony Europe. 
Duration: Three month project 
Media: Adobe Photoshop and Adobe InDesign 

Online banner for WH-1000XM4 Headphones 

Online banners for Video and Sound department (Audio) 
I decided to keep a simple colour palette with dynamic lines that guide the viewer's eyes as well as symbolise the music flow and sound. 
Online banners for TV department 

Online banner animation- A95K BRAVIA OLED TV using Google TV operating system 

Banner guideline booklet for measurements and examples created in Microsoft PowerPoint 

Several pages and images have been removed for confidentiality 

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