Brief: I was briefed by the Customer Relations Management Team to improve and redesign the retail online banner guideline for Sony Europe.
Goal: The aim of this project was to establish best practice for other designers and deliverable agencies to design with the same brand consistency and quality. The banners presented below are some of the banners I've created as staple and best practice for Sony Europe.
Duration: Three month project
Media: Adobe Photoshop and Adobe InDesign
Online banners for Video and Sound department (Audio)
I decided to keep a simple colour palette with dynamic lines that guide the viewer's eyes as well as symbolise the music flow and sound.
Online banners for TV department