I was appointed as the creative lead for the launch of our new Diet Whey protein powder at PhD Nutrition. My responsibilities included brainstorming, curating, and presenting creative concepts for the campaign photoshoot to key stakeholders. I also worked closely with the photographer and videographer on set to ensure that all visual content aligned with PhD’s brand guidelines and aesthetic, while effectively bringing the campaign vision to life.
Pitch Ideation Presentation created by me for the new Diet Whey protein powder photoshoot:
Presented to Head of Marketing, Lead Creative Director, Photographer and Videographer
